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    Marketing Communications Objectives Strategy Tactics
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    Exam 10: Effective Frequency and Strategic Scheduling Rules
  5. Question
    Constant Reach with a Frequency of LC+1 for Cycle 1
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Constant Reach with a Frequency of LC+1 for Cycle 1

Question 8

Question 8

True/False

Constant reach with a frequency of LC+1 for cycle 1, LC for cycle 2, +2 for cycle 3, and +1 for cycle 4 and any cycles thereafter is an example of the Wedge reach pattern.

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