In a Classic Study of Dissonance, Brehm (1956) Asked Women

Multiple Choice

In a classic study of dissonance, Brehm (1956) asked women to evaluate various appliances and then gave them one to take home. What did the results show?

A) Women who were able to take home whichever appliance they wished, later rated it much higher than they had originally.
B) Women who were just given an appliance to take home (and didn't have a choice) , later rated it much lower than they had originally.
C) Women who were asked to select between two equally desirable appliances later rated the one that they selected much higher than they had originally.
D) Women who were asked to select between two equally desirable appliances later rated the one that they selected much lower than they had originally.