By Expanding and Standardizing Its Operations in the Late 1990s

Multiple Choice

By expanding and standardizing its operations in the late 1990s, Starbucks lost many of its original customers to independent coffee shops. How does the textbook explain this change?

A) The amount of economic capital required of a Starbucks customer declined.
B) The amount of economic capital required of a Starbucks customer became too high.
C) The amount of cultural capital required of a Starbucks customer became too high.
D) The amount of cultural capital required of a Starbucks customer declined.