Question

If a prime-time network program has a 30 rating and a 40 share, and there are 100 million U.S.households, in approximately how many of those households was there at least one person watching the program?

Accepted Answer

A) 10 million 
B) 30 million 
C) 40 million 
D) 60 million 
E) 70 million

Exam 9: Audience Measurement

If a prime-time network program has a 30 rating and a 40 share, and there are 100 million U.S.households, in approximately how many of those households was there at least one person watching the program?