Multiple Choice
To draw a random sample for a local market survey, researchers often begin with
A) updated telephone directories or census tracts.
B) interviews of people at local shopping malls.
C) county tax records.
D) auto license records.
E) voter registration lists.
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Among various groups of viewers, teenagers watch
Q22: The term "hyping," when applied to broadcast
Q23: Regardless of method, audience measurement is based
Q24: Internet site providers and their advertisers want
Q25: Audience research that relies on focus groups
Q27: Local cable audiences<br>A)are easier to measure than
Q28: Which of the following would not describe
Q29: Describe the differences and similarities among broadcast,
Q30: The greatest abusers of the current ratings
Q31: Network television ratings are based on people-meter