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The Term "Hyping," When Applied to Broadcast Ratings, Means That

Question 22

Multiple Choice

The term "hyping," when applied to broadcast ratings, means that


A) someone deliberately manipulates ratings data.
B) data favorable to client stations are used and unfavorable data are discarded.
C) devious statistical methods are used to inflate the true figures.
D) inaccurate data are entered into the ratings mix.
E) special contests and/or atypical programs are aired by the station being measured.

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