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    Business
  3. Study Set
    Heads Broadcasting in America
  4. Exam
    Exam 9: Audience Measurement
  5. Question
    How Do Arbitron and Nielsen Collect and Use Data on Audiences
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How Do Arbitron and Nielsen Collect and Use Data on Audiences

Question 11

Question 11

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How do Arbitron and Nielsen collect and use data on audiences for local, network, and syndicated clients?

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Answered by ExamLex AI

Arbitron (now Nielsen Audio since its ac...

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