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    Heads Broadcasting in America
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    Exam 9: Audience Measurement
  5. Question
    If a Television Programmer Wants to Know How He or She
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If a Television Programmer Wants to Know How He or She

Question 13

Question 13

Multiple Choice

If a television programmer wants to know how he or she is doing against the competition, he or she would assess the program's


A) HUT.
B) sample.
C) share.
D) PUR.
E) cume.

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