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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
  5. Question
    The Intelligence, Ethnic Background, and Frame of Reference of the Respondent
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The Intelligence, Ethnic Background, and Frame of Reference of the Respondent

Question 38

Question 38

True/False

The intelligence, ethnic background, and frame of reference of the respondent are not important in determining the type and wording of the questionnaire.

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