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  3. Study Set
    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
  5. Question
    The Bottom Line of an Effective Data Gathering Instrument Is
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The Bottom Line of an Effective Data Gathering Instrument Is

Question 39

Question 39

Multiple Choice

The bottom line of an effective data gathering instrument is


A) flexibility
B) accuracy of the data collected
C) high number of responses
D) high percentage of completions

Correct Answer:

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