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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
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    The Steps Used to Design an Effective Data-Gathering Instrument Need
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The Steps Used to Design an Effective Data-Gathering Instrument Need

Question 69

Question 69

True/False

The steps used to design an effective data-gathering instrument need to be viewed as a sequential step-by-step process and not as a dynamic outline.

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