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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
  5. Question
    ____ Questions Are Good for Providing Respondents with Maximum Flexibility
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____ Questions Are Good for Providing Respondents with Maximum Flexibility

Question 74

Question 74

Multiple Choice

____ questions are good for providing respondents with maximum flexibility in answering questions.


A) Open-ended
B) Scales
C) Dichotomous
D) Multichotomous

Correct Answer:

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