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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
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    The Initial Step to Be Taken in the Design of a Questionnaire
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The Initial Step to Be Taken in the Design of a Questionnaire

Question 76

Question 76

True/False

The initial step to be taken in the design of a questionnaire is to determine the specific information needed to achieve the research objectives.

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