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  3. Study Set
    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
  5. Question
    Determining the Specific Information Needed to Achieve the Research Objectives
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Determining the Specific Information Needed to Achieve the Research Objectives

Question 6

Question 6

Multiple Choice

Determining the specific information needed to achieve the research objectives is the ________ step in the questionnaire design.


A) first
B) second
C) third
D) fourth

Correct Answer:

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