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  3. Study Set
    The Essentials of Marketing Research
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    Exam 7: Primary Data Collection
  5. Question
    Asking an Individual What Advertisements They Recall from Watching Television
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Asking an Individual What Advertisements They Recall from Watching Television

Question 23

Question 23

True/False

Asking an individual what advertisements they recall from watching television last night is an example of awareness/knowledge data.

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