Multiple Choice
Collecting data through direct observation involves
A) using cameras to study people
B) actually watching an individual's behavior
C) using retail store scanners to record purchases
D) mechanical instruments to measure a person's response
Correct Answer:

Verified
Correct Answer:
Verified
Q17: Psychographics and lifestyle data are sometimes referred
Q18: Terms that can be used to describe
Q19: CATI stands for computer-assisted telephone interviewing.
Q20: A primary advantage of using personal interviewing
Q21: Research questions are answerable by<br>A) primary data<br>B)
Q23: Asking an individual what advertisements they recall
Q24: The major methods of collecting secondary data
Q25: Psychographics and lifestyle data are sometimes referred
Q26: Focus groups can be used to accomplish
Q27: Attitudes refer to<br>A) the anticipated future behavior