Advantages of Conducting Focus Groups After Doing Descriptive Research Include

Multiple Choice

Advantages of conducting focus groups after doing descriptive research include all of the following except

A) you already understand why consumers act as they do
B) managers are not as likely to be unduly influenced by anomalous responses
C) descriptive data will usually reveal information that cannot easily be explained with existing knowledge of consumers
D) the descriptive data allows the researcher to better screen focus group respondents