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    The Essentials of Marketing Research
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    Exam 7: Primary Data Collection
  5. Question
    Collecting Scanner Data from a Retail Store Would Be an Example
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Collecting Scanner Data from a Retail Store Would Be an Example

Question 103

Question 103

Multiple Choice

Collecting scanner data from a retail store would be an example of the _____ method of collecting data.


A) communication
B) observational
C) exploratory
D) causal

Correct Answer:

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