True/False
Most measures fall into one of three categories: states of being, states of mind, and behavior.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q79: In terms of consumers, brand loyalty would
Q80: A disadvantage of the rank-order scale is
Q81: An example of a continuous variable would
Q82: Interval scales have a no natural origin
Q83: Comparative rating scales yield interval or quasi-interval
Q85: Behaviors are one of the most frequently
Q86: Measures are abstract constructions.
Q87: Measurements means assigning numbers to the attributes
Q88: In terms of consumers, age would be
Q89: The _ scale introduces a unit of