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    The Essentials of Marketing Research
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    Exam 6: Measurement
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    The _____ Scale Introduces a Unit of Measurement and an Arbitrary
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The _____ Scale Introduces a Unit of Measurement and an Arbitrary

Question 89

Question 89

Multiple Choice

The _____ scale introduces a unit of measurement and an arbitrary origin.


A) interval scale
B) nominal scale
C) ordinal scale
D) ratio scale

Correct Answer:

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