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  3. Study Set
    The Essentials of Marketing Research
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    Exam 6: Measurement
  5. Question
    It Is Generally Agreed That Itemized Rating Scales Yield Interval
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It Is Generally Agreed That Itemized Rating Scales Yield Interval

Question 125

Question 125

True/False

It is generally agreed that itemized rating scales yield interval data, although some marketing researchers believe it only generates ordinal data.

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