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    The Essentials of Marketing Research
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    Exam 6: Measurement
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    In Terms of Measurement Type, Measuring Coupon Redemption Would Be
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In Terms of Measurement Type, Measuring Coupon Redemption Would Be

Question 124

Question 124

Multiple Choice

In terms of measurement type, measuring coupon redemption would be an example of


A) state of being
B) behavioral
C) state of mind
D) personality

Correct Answer:

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