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    The Essentials of Marketing Research
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    Exam 6: Measurement
  5. Question
    A(n) ___________ Definition Indicates What Observable Attributes of the Construct
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A(n) ___________ Definition Indicates What Observable Attributes of the Construct

Question 2

Question 2

Multiple Choice

A(n) ___________ definition indicates what observable attributes of the construct will be measured and the process that will be used to attach numbers to those attributes.


A) constitutive
B) constitutional
C) constructional
D) operational

Correct Answer:

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