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    The Essentials of Marketing Research
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    Exam 6: Measurement
  5. Question
    The ____ Scale Is a Seven-Point Scale Using Pairs of Adjectives
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The ____ Scale Is a Seven-Point Scale Using Pairs of Adjectives

Question 1

Question 1

Multiple Choice

The ____ scale is a seven-point scale using pairs of adjectives or phrases that are opposite in meaning.


A) comparative rating
B) Likert
C) rank-order
D) semantic differential

Correct Answer:

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