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    The Essentials of Marketing Research
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    Exam 6: Measurement
  5. Question
    In Terms of Measurement Type, Measuring a Consumer's Attitude Towards
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In Terms of Measurement Type, Measuring a Consumer's Attitude Towards

Question 52

Question 52

Multiple Choice

In terms of measurement type, measuring a consumer's attitude towards a list of brands would be an example of


A) state of being
B) behavioral
C) state of mind
D) personality

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