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    The Essentials of Marketing Research
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    Exam 6: Measurement
  5. Question
    The _________ Reflects the Success of Measures Used for Estimating
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The _________ Reflects the Success of Measures Used for Estimating

Question 53

Question 53

Multiple Choice

The _________ reflects the success of measures used for estimating purposes.


A) construct validity
B) predictive or pragmatic validity
C) content validity
D) reliability

Correct Answer:

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