Multiple Choice
Measuring reliability using a(n) __________ approach usually involves the use of different samples of respondents to determine reliability of measures through a technique called split-half.
A) alternative form
B) test-retest reliability
C) internal consistency
D) internal validity
Correct Answer:

Verified
Correct Answer:
Verified
Q63: An itemized rating scale yields _ data.<br>A)
Q64: Staple scales yield ratio data.
Q65: A semantic differential scale yields _ data.<br>A)
Q66: Eliminating item statements which fail to pass
Q67: A person's age would be an example
Q69: Attitudes are said to be good predictors
Q70: In marketing research, researchers measure a consumer's
Q71: A reliable measure is one that consistently
Q72: Dispersion about the mean in interval scales
Q73: The _ produces categorical data rather than