Multiple Choice
Asking individuals how often they purchase potato chips using a scale of "always, frequently, occasionally, infrequently, and not at all"is an example of a(n) ____ scale.
A) itemized rating
B) Likert
C) rank-order
D) semantic differential
Correct Answer:

Verified
Correct Answer:
Verified
Q105: Nominative scale uses parametric statistical techniques.
Q106: In a(n) _ scale, respondents put objects
Q107: The objective with test-retest reliability is to
Q108: A Likert scale yields _ data.<br>A) nominal<br>B)
Q109: The measure of central tendency for an
Q111: The _ of a measuring instrument is
Q112: Semantic differential scales yield interval data.
Q113: The _ scale requires respondents to divide
Q114: _ scales measure several attributes simultaneously.<br>A) Multidimensional<br>B)
Q115: The deficiencies of test-retest reliability measures can