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    Exam 6: Measurement
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    Asking Individuals How Often They Purchase Potato Chips Using a Scale
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Asking Individuals How Often They Purchase Potato Chips Using a Scale

Question 110

Question 110

Multiple Choice

Asking individuals how often they purchase potato chips using a scale of "always, frequently, occasionally, infrequently, and not at all"is an example of a(n) ____ scale.


A) itemized rating
B) Likert
C) rank-order
D) semantic differential

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