Multiple Choice
The ____ scale requires respondents to divide a fixed number of points, usually 100, among items according to their importance to the respondent.
A) comparative rating
B) Likert
C) rank-order
D) semantic differential
Correct Answer:

Verified
Correct Answer:
Verified
Q108: A Likert scale yields _ data.<br>A) nominal<br>B)
Q109: The measure of central tendency for an
Q110: Asking individuals how often they purchase potato
Q111: The _ of a measuring instrument is
Q112: Semantic differential scales yield interval data.
Q114: _ scales measure several attributes simultaneously.<br>A) Multidimensional<br>B)
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Q116: The measure of central tendency for ratio
Q117: The ratio scale has an arbitrary origin.
Q118: The rank-order scale requires respondents to divide