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  3. Study Set
    The Essentials of Marketing Research
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    Exam 1: Introduction to Marketing Research
  5. Question
    Marketing Research Refers to Procedures and Techniques Involved in the Design
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Marketing Research Refers to Procedures and Techniques Involved in the Design

Question 43

Question 43

True/False

Marketing research refers to procedures and techniques involved in the design, data collection, analysis, and presentation of information used in making marketing decisions.

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