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  3. Study Set
    The Essentials of Marketing Research
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    Exam 1: Introduction to Marketing Research
  5. Question
    A(n) _____ Determines How a Market Is Segmented by Product
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A(n) _____ Determines How a Market Is Segmented by Product

Question 42

Question 42

Multiple Choice

A(n) _____ determines how a market is segmented by product usage, demand, or customer profile.


A) taste test
B) market segmentation study
C) media measurement study
D) market feasibility study

Correct Answer:

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