Question 1

The second step in developing a relationship with the respondent is

Accepted Answer

A)  obtaining the cooperation of the potential respondent 
B)  establishing rapport with the respondent 
C)  ensuring the respondent that the interview is anonymous 
D)  finding out personal information about the respondent

Question 2

____ occur when some of the elements of the population selected to be part of the sample do not respond.

Accepted Answer

A)  sampling frame errors 
B)  response errors 
C)  data errors 
D)  Nonresponse errors

Question 3

The Internet is increasingly being used as a means of conducting marketing research.

Accepted Answer

A) True 
 B)False

Question 4

The interviewer should call attention to time and the length of the interview whether or not the respondent asks.

Accepted Answer

A) True 
 B)False

Question 5

In the case where a respondent does not seem to understand a question, the interviewer should repeat the question slowly but not explain what the question means and what information is being requested

Accepted Answer

A) True 
 B)False

Question 6

Interviewing errors and measurement errors are considered ___________ errors.

Accepted Answer

A)  sampling frame 
B)  data 
C)  response 
D)  nonresponse

Question 7

Questions to help the interviewer clarify a response include all except

Accepted Answer

A)  What do you mean by ______? 
B)  Where does that occur? 
C)  What other reasons do you have? 
D)  What about ____?

Question 8

Correctional measures to limit the extent of noncoverage errors include all of the following except

Accepted Answer

A)  improve the sample frame 
B)  establish clear instructions concerning who to interview 
C)  ensure confidentiality 
D)  specify callback requirements

Question 9

Noncoverage errors occur when

Accepted Answer

A)  some of the elements of the population selected to be part of the sample do not respond 
B)  the listed sample units are not contacted and happens with both personal and telephone surveys 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed 
D)  there is duplication or overrepresentation of certain categories of sampling units in the sampling frame

Question 10

Words that an interviewer needs to clarify include all of the following except

Accepted Answer

A)  Value 
B)  Appearance 
C)  Nice 
D)  Quality

Question 11

Mall intercept interviewing is not a popular way to execute personal interviews across a wide geographic area.

Accepted Answer

A) True 
 B)False

Question 12

Personnel are the key to a successful field-service operation.

Accepted Answer

A) True 
 B)False

Question 13

Mall intercept interviewing is a very popular way to execute personal interviews across a wide geographic area.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are potential disadvantages of mail surveys except

Accepted Answer

A)  time lag in response 
B)  lack of response coverage 
C)  low response rate 
D)  selecting, training, and supervising interviewers

Question 15

The interviewer must record answers in the exact words of the respondent

Accepted Answer

A) True 
 B)False

Question 16

Executive interviewing is the industrial equivalent to the consumer door-to-door interviewing.

Accepted Answer

A) True 
 B)False

Question 17

Nonsampling errors tend to increase as sample size increases.

Accepted Answer

A) True 
 B)False

Question 18

A validation questionnaire should be prepared for every project.

Accepted Answer

A) True 
 B)False

Question 19

"What else can you tell me?" is an example of a question to help an interviewer clarify a response.

Accepted Answer

A) True 
 B)False

Question 20

To minimize total error and to gather accurate information as efficiently as possible, the field service of a questionnaire should be well planned.

Accepted Answer

A) True 
 B)False

Exam 10: Fielding the Data-Gathering Instrument

The second step in developing a relationship with the respondent is

____ occur when some of the elements of the population selected to be part of the sample do not respond.

The Internet is increasingly being used as a means of conducting marketing research.

The interviewer should call attention to time and the length of the interview whether or not the respondent asks.

In the case where a respondent does not seem to understand a question, the interviewer should repeat the question slowly but not explain what the question means and what information is being requested

Interviewing errors and measurement errors are considered ___________ errors.

Questions to help the interviewer clarify a response include all except

Correctional measures to limit the extent of noncoverage errors include all of the following except

Noncoverage errors occur when

Words that an interviewer needs to clarify include all of the following except

Mall intercept interviewing is not a popular way to execute personal interviews across a wide geographic area.

Personnel are the key to a successful field-service operation.

Mall intercept interviewing is a very popular way to execute personal interviews across a wide geographic area.

All of the following are potential disadvantages of mail surveys except

The interviewer must record answers in the exact words of the respondent

Executive interviewing is the industrial equivalent to the consumer door-to-door interviewing.

Nonsampling errors tend to increase as sample size increases.

A validation questionnaire should be prepared for every project.

"What else can you tell me?" is an example of a question to help an interviewer clarify a response.

To minimize total error and to gather accurate information as efficiently as possible, the field service of a questionnaire should be well planned.