Social Media Can Look Like a PR Person's Ideal Tool

Essay

Social media can look like a PR person's ideal tool. It's simple to spread the word on the various social media sites. In fact, many of these link to each other so that a message appearing on one appears on the others. What's difficult is measuring the impact of using social media. For example, Facebook users often object to advertising and PR messages that appear on their personal pages. PR messages may be dismissed and ignored. As a small-business owner, you face the challenge of crafting your PR messages in ways that social media users will welcome. In addition, a small-business owner must survey customers to see if they found out about the business through social media or by other means. Create an outline of activities that you would suggest to the client.