The 2017 Edelman Trust Barometer Measures Attitudes About the State

Essay

The 2017 Edelman Trust Barometer measures attitudes about the state of trust in business, government, non-government organizations (NGO) and media across 25 countries. The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population's trust in four key institutions; business, non-government organizations (NGO), government, and media has declined broadly. With the fall of trust, the majority of respondents now lack full belief that the overall system is working for them. If you were working on a PR team for a government agency, how would you create a research program to see if your client's reputation needs work and reflects the Edelman Study?