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    Principles of Marketing for a Digital Age
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    Exam 2: Understanding Buyers
  5. Question
    Differences Between B2B Buyers and B2C Buyers Include All of the Following
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Differences Between B2B Buyers and B2C Buyers Include All of the Following

Question 12

Question 12

Multiple Choice

Differences between B2B buyers and B2C buyers include all of the following EXCEPT ______.


A) independence
B) the relevance of hard and soft costs
C) characteristics of the decision unit
D) partner buying relationships

Correct Answer:

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