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  3. Study Set
    Principles of Marketing for a Digital Age
  4. Exam
    Exam 2: Understanding Buyers
  5. Question
    The B2B Buyer Decision-Making Model, Comprising Six Stages, Includes ______
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The B2B Buyer Decision-Making Model, Comprising Six Stages, Includes ______

Question 11

Question 11

Multiple Choice

The B2B buyer decision-making model, comprising six stages, includes ______.


A) vendor selection and order
B) pre-purchase evaluation
C) solution recognition
D) evaluation of alternative proposals

Correct Answer:

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