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    Business
  3. Study Set
    Principles of Marketing for a Digital Age
  4. Exam
    Exam 2: Understanding Buyers
  5. Question
    What Is the Number One Pain Point Affecting the B2B
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What Is the Number One Pain Point Affecting the B2B

Question 3

Question 3

Multiple Choice

What is the number one pain point affecting the B2B buyer journey experience?


A) lack of customer base knowledge
B) lack of speed in interactions with their supplier
C) lack of internal framework to facilitate transactions
D) lack of effective communication among in-house marketing teams

Correct Answer:

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