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    Principles of Marketing for a Digital Age
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    Exam 10: Extending Value: People, Process, and Presence in the Customer Experience
  5. Question
    All of the Following Are Characteristics of Intangibles EXCEPT ______
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All of the Following Are Characteristics of Intangibles EXCEPT ______

Question 6

Question 6

Multiple Choice

All of the following are characteristics of intangibles EXCEPT ______.


A) low in search qualities
B) low in attribute qualities
C) high in experience qualities
D) high in credence qualities

Correct Answer:

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