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    Principles of Marketing for a Digital Age
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    Exam 10: Extending Value: People, Process, and Presence in the Customer Experience
  5. Question
    When Marketers Use Presence to Design Servicescapes, It Is Referred
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When Marketers Use Presence to Design Servicescapes, It Is Referred

Question 13

Question 13

Multiple Choice

When marketers use presence to design servicescapes, it is referred to as ______.


A) design elements
B) evidence management
C) interior design
D) impression management

Correct Answer:

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