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  3. Study Set
    Principles of Marketing for a Digital Age
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    Exam 11: Maintaining Value Through Branding and Brand Management
  5. Question
    Which Effective Brand Asset Usage Characteristic Means the Brand Reinforces
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Which Effective Brand Asset Usage Characteristic Means the Brand Reinforces

Question 14

Question 14

Multiple Choice

Which effective brand asset usage characteristic means the brand reinforces relevant brand purpose, principles, and messaging?


A) consistency
B) communication
C) clarity
D) coherent

Correct Answer:

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