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    Principles of Marketing for a Digital Age
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    Exam 11: Maintaining Value Through Branding and Brand Management
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    As Part of the Associative Network Memory, a Set of Nodes
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As Part of the Associative Network Memory, a Set of Nodes

Question 5

Question 5

Multiple Choice

As part of the associative network memory, a set of nodes represent ______.


A) brand associations
B) stored information
C) brand assets
D) memory structure

Correct Answer:

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