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    Business
  3. Study Set
    Principles of Marketing for a Digital Age
  4. Exam
    Exam 12: Managing Value: Analytics and Marketing Value Management Systems
  5. Question
    The Goal of an MVMS Is to Generate ______
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The Goal of an MVMS Is to Generate ______

Question 15

Question 15

Multiple Choice

The goal of an MVMS is to generate ______.


A) performance goals
B) marketing strategies
C) relevant marketing decisions
D) marketing intelligence

Correct Answer:

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