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Which of the Following Best Reflects an Account Targeting Strategy

Question 47

Multiple Choice

Which of the following best reflects an account targeting strategy?


A) A decision to build transaction-based relationships with customers.
B) The categorization of accounts based on volume and purchase frequency.
C) The elimination of a low-profit product from the product line.
D) A decision to target accounts in a particular geographic region.
E) All of the above are examples of account targeting strategies.

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