What Is the Primary Difference Between the Problem-Solving Selling Approach

Multiple Choice

What is the primary difference between the problem-solving selling approach and need satisfaction selling?

A) The problem-solving selling approach requires more time for generating alternative solutions to the problem identified.
B) The problem-solving selling approach requires more emphasis on the competitive advantages of the selling firm to establish credibility with prospective buyers.
C) The problem-solving selling approach requires more time for considering the full impact of the problem identified and how the proposed solution delivers significant customer value.
D) The problem-solving selling approach requires less time overall because the buyer's needs are already known.