Lise Works for a Large Manufacturer of Women's Casual Clothing

Multiple Choice

Lise works for a large manufacturer of women's casual clothing. Her primary responsibility is to call on retailers who carry the company's lines of clothing to make sure that they have adequate inventories of current products on hand, provide customer service, and solicit orders for the coming season. Which type of personal selling job does Lise have?

A) order-taker
B) missionary salesperson
C) new business: pioneer
D) technical support salesperson