According to the Textbook, What Is the Challenge Associated with the Concept

Multiple Choice

According to the textbook, what is the challenge associated with the concept of trust in the?context of buyer-seller relationships?

A) The seller defines trust, and it can mean different things to different people.
B) The concept of trust is universally understood.
C) The buyer defines trust, and it can mean different things to different people.
D) The concept of trust is not necessarily a requirement for doing business in today's highly automated markets.