Which Statement Best Describes the Relationship Between Knowledge and Trust

Multiple Choice

Which statement best describes the relationship between knowledge and trust in a sales context?

A) The more the salesperson knows, the easier it will be to build trust and gain the confidence of buyers.
B) The more the buyer knows, the easier it will be to build trust and have confidence in sellers.
C) Research has shown that there is no relationship between knowledge and trust in a sales context.
D) Salespeople trying to sell to customers who have high levels of product knowledge often find that conversations end in arguments over technical details of the products.