According to the Textbook, Which of the Following Most Accurately

Multiple Choice

According to the textbook, which of the following most accurately reflects buyers' information needs?

A) Buyers need to know everything about the markets in which they compete.
B) Buyers are not interested in factual knowledge unless it relates to fulfilling their specific needs.
C) Buyers are interested in learning as much factual knowledge as they can.
D) Buyers don't expect salespeople to be able to provide them with valuable information.