According to the Textbook, What Would Be the Primary Objective

Multiple Choice

According to the textbook, what would be the primary objective of a salesperson working to achieve high levels of market, customer, and competitor knowledge?

A) to reduce the length of time spent preparing for sales calls
B) to improve his or her ability to communicate with buyers on their level
C) to determine his or her differential competitive advantage in the marketplace
D) to provide high levels of service differentiation