According to the Textbook, Why Do Many People Hold Negative

Multiple Choice

According to the textbook, why do many people hold negative stereotypes of salespeople?

A) In the past, media such as the press and popular entertainment have fostered the negative image of salespeople.
B) People who interact with salespeople on a frequent basis perpetuate negative stereotypes of salespeople.
C) The development of professional codes of ethics by companies has drawn attention to the problems of the profession.
D) Concern regarding corporate governance due to recent scandals such as Enron has focused attention on unethical behaviour by salespeople in many industries.